Amy Hughes, Beauty Copywriter Brisbane
Advertiser's dream to clever-copy-crafter. An early onset mag addiction had me studying all things beauty since I was a babe. I devoured those pages. Meanwhile, human behaviour had me hooked. At University I studied the psychological concepts that made the feels long before there was an algorithm. Alas, mamahood came a-knocking and I needed to diversify. 10+ years later, two successful makeup companies, 3 kids under my belt. I can honestly say my first beauty blog saved my sanity. Psychology and makeup are a weird combo. Positivity and beauty are a step in the right direction. Honesty and Clean Beauty are just asking to go hand in hand.
That’s my journey but in the end, isn’t it all about how it makes you feel?
My niche? Clean beauty with a side of realness. My down-to-earth approach, expertise, and commitment to making beauty attainable are needed now. A background in psychology plus years of working in the beauty industry with real people informs my aspirational but realistic approach. Real talk is my power to share my message further than I ever could in person. Truth is, getting down and detailed with products, how-to’s, reviews, blogs, EDMs, and writing about clean beauty brings me delight!
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My offerings
blogs.
Think of this as the gut of your beauty brand. Consistent blogging makes your clean beauty website a reliable font of all knowledge. Your customers and your SEO will thank you.
edm.
Email is a superpower when it comes to making connections and conversions. Imagine having a list of people that are literally waiting to buy your product.
copy.
All-round on-point prose. From Instagram captions to tone of voice guidelines I can help you find your voice.
