How to launch your rebrand
After being along for the ride with countless re-brands by the small businesses I work with I thought I’d detail how to launch your rebrand by a skincare copywriter. Did I miss anything?
Compliance And Selling Beauty by a Skincare Copywriter.
It might not be the obvious motivation, but when you are writing about, talking about and selling your product are you thinking about the C word? I’m talking about compliance. As a skincare copywriter, I’m on the same page as you. You want to talk about the benefits of your products, what they can do for skin. But are you thinking about the claims you are making?
Multitasking: Modern Mindfulness and Makeup
Sometimes I feel self-love is so far from the goal posts I need to take off my rose tinted glasses and give them a quick scrub. Working on waking up and liking what I see looking back at me in the mirror feels like a life's work. And some days are better than others. Self acceptance of who we are is so much more attainable.
Positive Beauty: what 10 years in the beauty industry has taught me
Sometimes I feel self-love is so far from the goal posts I need to take off my rose tinted glasses and give them a quick scrub. Working on waking up and liking what I see looking back at me in the mirror feels like a life's work. And some days are better than others. Self acceptance of who we are is so much more attainable.
A beauty editors red carpet makeup trick
The B side- getting to know, and love yours.
You should never say something to yourself that you wouldn’t say to a friend, I saw it on Pinterest. I think it’s true. We narrate ourselves through our own lives. Telling ourselves ‘this’ is how a particular experience went or ‘that’ was how something went down. Giving it a rating of how ‘successful’ that was or how we aced (or bombed) it! Even the language we use is weird- nailed it- yeah good be proud but so aggressive? Why so aggressive? The stories we tell ourselves.
Are you using shame to sell beauty?
A personal take on The Shecession.
I'm not afraid to come clean about my feelings of failure and disappointment in finding and being employed after being a woman having children You can read more about the stats and facts about The Shecession but on a personal level this concept really stirred something up in me. This is having more than just an effect on our economy…