Real talk resonates.

hi I’m Amy, a natural beauty writer.

Advertiser's dream to clever-copy-crafter. This glossy mag addict has been studying all things beauty since teendom. Add in a psych degree, two successful businesses and years of working in the beauty industry. I'm in a pretty sweet spot to have learned what people want and how they want their beauty products to make them feel.

I’m in the business of making people feel good and that's why you’ll enjoy your stories in my style. I love the beautiful life but being real is what resonates.